• Program Overview

    At West Field University's Business-Management Department, we sculpt future business leaders by offering them a multidimensional education that goes beyond textbooks and lectures. Our seasoned faculty members curate an environment that nurtures talent, helping students cultivate the expertise, skills, and innovative thinking necessary to master the ever-changing realm of business and management.

  • Core Business Foundation:

    In West Field University's Department of Business-Management, we commence the educational voyage with a robust cornerstone in fundamental business disciplines. Similar to a well-crafted blueprint for a skyscraper, this foundation equips students with a comprehensive understanding of the intricate workings of businesses and their operations.

  • PROFESSIONAL DEVELOPMENT AND NETWORKING:

    West Field University's Department of Business-Management is the canvas for professional growth and networking to flourish. Our students immerse themselves in a world filled with vibrant opportunities, from career fairs and industry symposiums to enlightening talks by guest experts. We extend their educational palette far beyond conventional classrooms, painting a vivid picture of professional development and valuable connections.

Marketing Research (ADV-104)

Introduction to research methods for marketing analysis. Students learn how to collect and analyze data to make informed marketing decisions, evaluate market trends, and develop effective marketing strategies.

Marketing And High Technology Products (MKT-224)

Analyze the marketing of high-technology products, focusing on marketing strategies for technology-driven products and services. Explore innovation, market analysis, and technology adoption in marketing.

Cost Of Attendance

Tuition Fee Breakdown Cost
GRADUATE CERTIFICATE IN BUSINESS & MANAGEMENT $1,800
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $1,800
WHERE AFFORDABILITY

Meets Opportunity

At West Field University, we embrace the intersection of affordability and opportunity. Our dedication to accessible education guarantees that exceptional learning is not coupled with exorbitant costs. We create pathways to knowledge, granting students the opportunity to flourish without the weight of excessive tuition expenses, empowering them for a brighter future.

Our Eligibility Criteria

Explore WFU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's degree, or equiv. International Education

Credit Hours

12

Course Duration

1 Month (Self-Paced) Program

Courses Offered

02

Marketing Research (ADV-104)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     The Marketing Research Process
     Defining The Problem And Determining Research Objectives
  In Section 2 of this course you will cover these topics:
     Research Design
     Secondary Data And Databases
     Observation, Focus Groups, And Other Qualitative Methods
  In Section 3 of this course you will cover these topics:
     Survey Research
     Primary Data Collection: Observation
     Primary Data Collection: Experimentation
  In Section 4 of this course you will cover these topics:
     Measurement In Marketing Research
     Designing The Questionnaire
     Basic Sampling Issues
  In Section 5 of this course you will cover these topics:
     Sample Size Determination
     Data Processing And Fundamental Data Analysis
     The Marketing Research Report: Preparation And Presentation

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology
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Course Details

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