• Program Overview

    At West Field University's Business-Management Department, we sculpt future business leaders by offering them a multidimensional education that goes beyond textbooks and lectures. Our seasoned faculty members curate an environment that nurtures talent, helping students cultivate the expertise, skills, and innovative thinking necessary to master the ever-changing realm of business and management.

  • Core Business Foundation:

    In West Field University's Department of Business-Management, we commence the educational voyage with a robust cornerstone in fundamental business disciplines. Similar to a well-crafted blueprint for a skyscraper, this foundation equips students with a comprehensive understanding of the intricate workings of businesses and their operations.

  • PROFESSIONAL DEVELOPMENT AND NETWORKING:

    West Field University's Department of Business-Management is the canvas for professional growth and networking to flourish. Our students immerse themselves in a world filled with vibrant opportunities, from career fairs and industry symposiums to enlightening talks by guest experts. We extend their educational palette far beyond conventional classrooms, painting a vivid picture of professional development and valuable connections.

Marketing Channels (PBM-188)

Learn about marketing of high technology products, covering the marketing strategies for technology-based products and services. Analyze technology marketing, product positioning, and market entry for high-tech products.

Current Issues In Brand Management (PBM-332)

Study advanced marketing communications, focusing on integrated marketing communication strategies, advertising, and promotional techniques. Analyze communication planning, advertising campaigns, and the role of marketing communication in branding.

Cost Of Attendance

Tuition Fee Breakdown Cost
GRADUATE CERTIFICATE IN BUSINESS & MANAGEMENT $1,800
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $1,800
WHERE AFFORDABILITY

Meets Opportunity

At West Field University, we embrace the intersection of affordability and opportunity. Our dedication to accessible education guarantees that exceptional learning is not coupled with exorbitant costs. We create pathways to knowledge, granting students the opportunity to flourish without the weight of excessive tuition expenses, empowering them for a brighter future.

Our Eligibility Criteria

Explore WFU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's degree, or equiv. International Education

Credit Hours

12

Course Duration

1 Month (Self-Paced) Program

Courses Offered

02

Marketing Channels (PBM-188)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing Channel Concepts
     The Channel Participants
     The Environment Of Marketing Channels
     Behavioral Processes In Marketing Channels
  In Section 2 of this course you will cover these topics:
     Strategy In Marketing Channels
     Designing The Marketing Channel
     Selecting The Channel Members
     Target Markets And Channel Design Strategy
  In Section 3 of this course you will cover these topics:
     Motivating The Channel Members
     Product Issues In Channel Management
     Pricing Issues In Channel Management
     Promotion Through The Marketing Channel
  In Section 4 of this course you will cover these topics:
     Logistics And Channel Management
     Evaluating Channel Member Performance
     Electronic Marketing Channels
  In Section 5 of this course you will cover these topics:
     Direct Selling And Direct Marketing Channel Systems
     Marketing Channels For Services
     International Channel Perspectives

Current Issues In Brand Management (PBM-332)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of Advertising And Integrated Brand Promotion
     The Structure Of The Advertising Industry: Advertisers, Advertising Agencies, And Support Organizations
     The Evolution Of Promoting And Advertising Brands
     Social, Ethical, And Regulatory Aspects Of Advertising
  In Section 2 of this course you will cover these topics:
     Advertising, Integrated Brand Promotion, And Consumer Behavior
     Market Segmentation, Positioning, And The Value Proposition
     Advertising And Promotion Research
     Planning Advertising And Integrated Brand Promotion
  In Section 3 of this course you will cover these topics:
     Advertising Planning: An International Perspective
     Creativity, Advertising, And The Brand
     Message Strategy
     Copywriting
  In Section 4 of this course you will cover these topics:
     Art Direction And Production
     Media Strategy And Planning For Advertising And Ibp
     Media Planning: Print, Television, And Radio
     Media Planning: Advertising And Ibp On The Internet
  In Section 5 of this course you will cover these topics:
     Support Media, Event Sponsorship, And Branded Entertainment
     Sales Promotion And Point-Of-Purchase Advertising
     Direct Marketing
     Public Relations And Corporate Advertising
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Course Details

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