• Program Overview

    At West Field University's Business-Management Department, we sculpt future business leaders by offering them a multidimensional education that goes beyond textbooks and lectures. Our seasoned faculty members curate an environment that nurtures talent, helping students cultivate the expertise, skills, and innovative thinking necessary to master the ever-changing realm of business and management.

  • Core Business Foundation:

    In West Field University's Department of Business-Management, we commence the educational voyage with a robust cornerstone in fundamental business disciplines. Similar to a well-crafted blueprint for a skyscraper, this foundation equips students with a comprehensive understanding of the intricate workings of businesses and their operations.

  • PROFESSIONAL DEVELOPMENT AND NETWORKING:

    West Field University's Department of Business-Management is the canvas for professional growth and networking to flourish. Our students immerse themselves in a world filled with vibrant opportunities, from career fairs and industry symposiums to enlightening talks by guest experts. We extend their educational palette far beyond conventional classrooms, painting a vivid picture of professional development and valuable connections.

Contemporary Direct Marketing (MKT-003)

Explore contemporary direct marketing strategies, emphasizing digital marketing, data-driven marketing, and customer relationship management. Analyze direct marketing techniques, digital channels, and customer engagement.

Sales And Sales Management (BA-019)

Focuses on the principles of sales and sales management. Students learn about sales techniques, customer relations, and sales strategies for successful business development. This course equips students with the skills necessary for successful sales and marketing careers.

Advertising Management (BA-787)

Explores advertising management principles and practices. Students learn about advertising campaign design, media planning, and advertising strategy, preparing them for roles in advertising management and creative direction.

Advanced Marketing Research (ADV-796)

Provides an introduction to advertising principles and practices. Students learn about advertising strategies, creative concepts, and campaign development, equipping them for careers in advertising and marketing.

Marketing Management (BA-853)

Marketing Management delves into the principles and strategies of effective marketing. Students study market analysis, consumer behavior, product development, pricing, promotion, and distribution. This course prepares students for roles in marketing management.

Cost Of Attendance

Tuition Fee Breakdown Cost
GRADUATE COURSE CERTIFICATE IN BUSINESS & MANAGEMENT $1,560
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $1,560
WHERE AFFORDABILITY

Meets Opportunity

At West Field University, we embrace the intersection of affordability and opportunity. Our dedication to accessible education guarantees that exceptional learning is not coupled with exorbitant costs. We create pathways to knowledge, granting students the opportunity to flourish without the weight of excessive tuition expenses, empowering them for a brighter future.

Our Eligibility Criteria

Explore WFU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's degree, or equiv. International Education

Credit Hours

6

Course Duration

3 Months (Self-Paced) Program

Courses Offered

01

Contemporary Direct Marketing (MKT-003)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Elements Of Direct Marketing
     Direct Marketing Lists And Segmentation
     Database-Driven Direct Marketing
  In Section 2 of this course you will cover these topics:
     Planning The Offer
     Creative Strategies In Direct Marketing
     Direct Mail And Other Print Media
  In Section 3 of this course you will cover these topics:
     Broadcast And Other Electronic Media
     Telemarketing
     The Internet
  In Section 4 of this course you will cover these topics:
     Customer Service Fulfillment
     Direct Marketing Research: Survey And Experimentation
     Regulatory Environment: The Ethical And Legal Issues In Direct Marketing
  In Section 5 of this course you will cover these topics:
     Business-To-Business (Industrial) Direct Marketing
     Direct Marketing For Nonprofit Organizations
     International Direct Marketing

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Advanced Marketing Research (ADV-796)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     Developing The Marketing Research Problem
     Research Design
     Exploratory Research Design: Secondary Data
     Exploratory Research Design: Qualitative Research
  In Section 2 of this course you will cover these topics:
     Descriptive Research Design: Survey And Observation
     Causal Research Design: Experimentation
     Measurement And Scaling: Fundamentals And Comparative Scaling
     Measurement And Scaling: Non-Comparative Scaling Techniques
     Questionnaire And Form Design
  In Section 3 of this course you will cover these topics:
     Sampling: Design And Procedures
     Sampling: Final And Initial Sample Size Determination
     Fieldwork
     Data Preparation
     Frequency Distribution, Cross-Tabulation, And Hypothesis Testing
  In Section 4 of this course you will cover these topics:
     Analysis Of Variance And Covariance
     Correlation And Regression
     Discriminant And Logit Analysis
     Factor Analysis
  In Section 5 of this course you will cover these topics:
     Cluster Analysis
     Multidimensional Scaling And Conjoint Analysis
     Report Preparation And Presentation
     International Marketing Research

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization
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Course Details

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