• Program Overview

    At West Field University's Business-Management Department, we sculpt future business leaders by offering them a multidimensional education that goes beyond textbooks and lectures. Our seasoned faculty members curate an environment that nurtures talent, helping students cultivate the expertise, skills, and innovative thinking necessary to master the ever-changing realm of business and management.

  • Core Business Foundation:

    In West Field University's Department of Business-Management, we commence the educational voyage with a robust cornerstone in fundamental business disciplines. Similar to a well-crafted blueprint for a skyscraper, this foundation equips students with a comprehensive understanding of the intricate workings of businesses and their operations.

  • PROFESSIONAL DEVELOPMENT AND NETWORKING:

    West Field University's Department of Business-Management is the canvas for professional growth and networking to flourish. Our students immerse themselves in a world filled with vibrant opportunities, from career fairs and industry symposiums to enlightening talks by guest experts. We extend their educational palette far beyond conventional classrooms, painting a vivid picture of professional development and valuable connections.

Advanced International Advertising (BA-254)

Explores advanced international advertising strategies. Students learn about global advertising campaigns, cultural differences, and international marketing practices, preparing them for careers in international advertising and marketing.

Advertising Management (BA-787)

Explores advertising management principles and practices. Students learn about advertising campaign design, media planning, and advertising strategy, preparing them for roles in advertising management and creative direction.

Internet Advertising (BA-826)

This course explores the strategies and techniques used in internet advertising. Students learn about online marketing, search engine optimization, social media advertising, and the use of web analytics to measure campaign effectiveness. It provides a comprehensive understanding of advertising in the digital age.

Customer Service (BA-938)

Customer Service focuses on the principles of providing excellent customer service. Students learn communication skills, problem-solving, and strategies for managing customer relationships. It is essential for individuals interested in customer-facing roles.

Marketing Management Frame Work (BA-939)

Marketing Management Framework provides a framework for marketing strategies. Students study marketing planning, segmentation, targeting, and positioning. It equips students with the knowledge to create effective marketing strategies.

Cost Of Attendance

Tuition Fee Breakdown Cost
MASTER'S DEGREE (MBA) $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At West Field University, we embrace the intersection of affordability and opportunity. Our dedication to accessible education guarantees that exceptional learning is not coupled with exorbitant costs. We create pathways to knowledge, granting students the opportunity to flourish without the weight of excessive tuition expenses, empowering them for a brighter future.

Our Eligibility Criteria

Explore WFU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To International Advertising
     Advertising Management
  In Section 2 of this course you will cover these topics:
     The Economic, Social And Regulatory Aspects Of Advertising
     The Scope Of Advertising From Local To International
  In Section 3 of this course you will cover these topics:
     Advertising Design: Message Strategies And Executional Frameworks
     Advertising Media Selection
  In Section 4 of this course you will cover these topics:
     Global Segmentation And Positioning
     Creating Ads For International Markets
  In Section 5 of this course you will cover these topics:
     Types Of Advertising Appeals
     The Current Global Advertising Environment

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Internet Advertising  
     Targeting Approaches:  A Unique Element In Internet Advertising
  In Section 2 of this course you will cover these topics:
     Online Advertising Reach And Frequency Concepts
     Display Advertising Online:  What To Choose? 
  In Section 3 of this course you will cover these topics:
     The Connection Of Online Search And Advertising
     Online Shopping And Buying
  In Section 4 of this course you will cover these topics:
     Advertising Personally: Email And Word Of Mouth
     Contextual Advertising
  In Section 5 of this course you will cover these topics:
     Trends In Online Advertising
     Ethics Of Online Advertising

Customer Service (BA-938)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     What Is Customer Service?
     The Challenges Of Customer Service
     Problem Solving
  In Section 2 of this course you will cover these topics:
     Strategy For Formulating A Plan For Success
     Empowerment
     Communications In Customer Service
  In Section 3 of this course you will cover these topics:
     Coping With Challenging Customers
     Motivation
  In Section 4 of this course you will cover these topics:
     Leadership In Customer Service
     Customer Retention And Measurement Of Satisfaction
  In Section 5 of this course you will cover these topics:
     Delivering Customer Service To The Changing Marketplace
     Excellence In Customer Service

Marketing Management Frame Work (BA-939)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The 21st Century
     Developing And Implementing Marketing Strategies And Plans
     Understanding Markets, Market Demand, And The Marketing Environment
     Creating Customer Value, Satisfaction, And Loyalty
  In Section 2 of this course you will cover these topics:
     Analyzing Consumer Markets
     Analyzing Business Markets
     Identifying Market Segments And Targets
     Creating Brand Equity
  In Section 3 of this course you will cover these topics:
     Crafting The Brand Positioning And Dealing With Competition
     Setting Product Strategy And Marketing Through The Life Cycle
     Designing And Managing Services
     Developing Pricing Strategies And Programs
  In Section 4 of this course you will cover these topics:
     Designing And Managing Integrated Marketing Channels
     Managing Retailing, Wholesaling And Logistics
     Designing And Managing Integrated Marketing Communications
  In Section 5 of this course you will cover these topics:
     Managing Mass Communication
     Managing Personal Communications
     Managing Marketing In The Global Economy
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Course Details

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