• Program Overview

    At West Field University's Business-Management Department, we sculpt future business leaders by offering them a multidimensional education that goes beyond textbooks and lectures. Our seasoned faculty members curate an environment that nurtures talent, helping students cultivate the expertise, skills, and innovative thinking necessary to master the ever-changing realm of business and management.

  • Core Business Foundation:

    In West Field University's Department of Business-Management, we commence the educational voyage with a robust cornerstone in fundamental business disciplines. Similar to a well-crafted blueprint for a skyscraper, this foundation equips students with a comprehensive understanding of the intricate workings of businesses and their operations.

  • PROFESSIONAL DEVELOPMENT AND NETWORKING:

    West Field University's Department of Business-Management is the canvas for professional growth and networking to flourish. Our students immerse themselves in a world filled with vibrant opportunities, from career fairs and industry symposiums to enlightening talks by guest experts. We extend their educational palette far beyond conventional classrooms, painting a vivid picture of professional development and valuable connections.

Retail Sales And Marketing (RMT-065)

Learn about retail sales and marketing, emphasizing retail sales strategies, customer engagement, and marketing techniques in the retail industry. Analyze retail marketing practices, sales tactics, and customer satisfaction.

Retail Product Management (RMT-279)

Explore retail product management, covering product development, product placement, and product lifecycle management in retail. Analyze product management strategies, product marketing, and retail product optimization.

E- Retailing Methods (RMT-388)

Learn about e-retailing methods, emphasizing the methods of conducting retail sales and marketing online. Analyze e-commerce strategies, online retail platforms, and digital marketing in e-retailing.

Financial Management (FIN-497)

Financial Management focuses on the principles of financial management in a corporate context. Students will learn about capital budgeting, risk assessment, and financial decision-making. This course equips individuals with the financial skills required to manage corporate resources effectively.

Strategic Retail Management (RMT-568)

Study strategic retail management, focusing on retail business strategies, retail planning, and retail market positioning. Analyze retail strategy development, market analysis, and retail competitive advantage.

Retail Sales And Marketing (RMT-065)

Learn about retail sales and marketing, emphasizing retail sales strategies, customer engagement, and marketing techniques in the retail industry. Analyze retail marketing practices, sales tactics, and customer satisfaction.

Retail Product Management (RMT-279)

Explore retail product management, covering product development, product placement, and product lifecycle management in retail. Analyze product management strategies, product marketing, and retail product optimization.

E- Retailing Methods (RMT-388)

Learn about e-retailing methods, emphasizing the methods of conducting retail sales and marketing online. Analyze e-commerce strategies, online retail platforms, and digital marketing in e-retailing.

Financial Management (FIN-497)

Financial Management focuses on the principles of financial management in a corporate context. Students will learn about capital budgeting, risk assessment, and financial decision-making. This course equips individuals with the financial skills required to manage corporate resources effectively.

Strategic Retail Management (RMT-568)

Study strategic retail management, focusing on retail business strategies, retail planning, and retail market positioning. Analyze retail strategy development, market analysis, and retail competitive advantage.

Cost Of Attendance

Tuition Fee Breakdown Cost
MASTER'S DEGREE (MBA) $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At West Field University, we embrace the intersection of affordability and opportunity. Our dedication to accessible education guarantees that exceptional learning is not coupled with exorbitant costs. We create pathways to knowledge, granting students the opportunity to flourish without the weight of excessive tuition expenses, empowering them for a brighter future.

Our Eligibility Criteria

Explore WFU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Retail Sales And Marketing (RMT-065)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Retail Marketing
     The Competitive Environment
     Understanding The Consumer
  In Section 2 of this course you will cover these topics:
     Retail Strategy And Planning
     Monitoring Marketing Performance
     Monitoring Financial Performance
  In Section 3 of this course you will cover these topics:
     Retail Location
     Product Selection And Buying
     Retailer’S Own Brand
  In Section 4 of this course you will cover these topics:
     Retail Pricing
     Advertising And Promotion
     The Selling Environment
  In Section 5 of this course you will cover these topics:
     Retail Services
     International Retailing
     E-Tail Marketing

Retail Product Management (RMT-279)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Product Management In A Retail Business
     The Decision Makers In Retail Product Management
     Category Management
  In Section 2 of this course you will cover these topics:
     Selecting Product
     Supply Sources
     Production Quantity Decisions
  In Section 3 of this course you will cover these topics:
     Product Range Management
     Profitable Product Management
     Allocating Space To The Products
  In Section 4 of this course you will cover these topics:
     Retail Design
     Visual Merchandising
  In Section 5 of this course you will cover these topics:
     Product Management In Non-Store Retailing
     International Aspect Of Product Management

E- Retailing Methods (RMT-388)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of E-Retailing
     E-Retailing In Practice
     Integration Of E-Retailing Into An Organization
  In Section 2 of this course you will cover these topics:
     Understanding And Communicating With The E-Consumer
     Information Search On The Web
     E-Store Design: Navigability, Interactivity And Web Atmospherics
  In Section 3 of this course you will cover these topics:
     E-Service
     Branding On The Web
  In Section 4 of this course you will cover these topics:
     E-Malls
     E-Retailing Models
  In Section 5 of this course you will cover these topics:
     M-Shopping
     Multi-Channel Success And The Future Of E-Retailing

Financial Management (FIN-497)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     An Introduction To Financial Management
     Understanding Financial Statements, Taxes, And Cash Flows
     Evaluating A Firm’S Financial Performance
     Financial Forecasting, Planning, And Budgeting
     The Time Value Of Money
  In Section 2 of this course you will cover these topics:
     Risk And Rates Of Return
     Valuation And Characteristics Of Bonds
     Stock Valuation
     Capital Budgeting Decision Criteria
     Cash Flows And Other Topics In Capital Budgeting
  In Section 3 of this course you will cover these topics:
     Capital Budgeting And Risk Analysis
     Cost Of Capital
     Managing For Shareholder Value
     Rising Capital In The Financial Markets
     Analysis And Impact Of Leverage
  In Section 4 of this course you will cover these topics:
     Planning The Firm’S Financial Mix
     Dividend Policy And Internal Financing
     Working-Capital Management And Short-Term Financing
     Cash And Marketable Securities Management
     Accounts Receivable And Inventory Management
  In Section 5 of this course you will cover these topics:
     Risk Management
     International Business Finance
     Corporate Restructuring: Combinations And Divestitures
     Term Loans And Leases

Strategic Retail Management (RMT-568)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     An Introduction To Retailing
     The Competitive Environment
     Building And Sustaining Relationships In Retailing
     Strategic Planning In Retailing
  In Section 2 of this course you will cover these topics:
     Retail Institutions By Ownership
     Retail Institutions By Store-Based Strategy Mix
     Web, Nonstore-Based, And Other Forms Of Nontraditional Retailin
     Identifying And Understanding Consumers
  In Section 3 of this course you will cover these topics:
     Trading-Area Analysis
     Site Selection
     Retail Organization And Human Resource Management
     Operations Management: Financial Dimensions
  In Section 4 of this course you will cover these topics:
     Operations Management: Operational Dimensions
     Developing Merchandise Plans
     Implementing Merchandise Plans
  In Section 5 of this course you will cover these topics:
     Pricing In Retailing
     Establishing And Maintaining A Retail Image
     Promotional Strategy

Retail Sales And Marketing (RMT-065)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Retail Marketing
     The Competitive Environment
     Understanding The Consumer
  In Section 2 of this course you will cover these topics:
     Retail Strategy And Planning
     Monitoring Marketing Performance
     Monitoring Financial Performance
  In Section 3 of this course you will cover these topics:
     Retail Location
     Product Selection And Buying
     Retailer’S Own Brand
  In Section 4 of this course you will cover these topics:
     Retail Pricing
     Advertising And Promotion
     The Selling Environment
  In Section 5 of this course you will cover these topics:
     Retail Services
     International Retailing
     E-Tail Marketing

Retail Product Management (RMT-279)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Product Management In A Retail Business
     The Decision Makers In Retail Product Management
     Category Management
  In Section 2 of this course you will cover these topics:
     Selecting Product
     Supply Sources
     Production Quantity Decisions
  In Section 3 of this course you will cover these topics:
     Product Range Management
     Profitable Product Management
     Allocating Space To The Products
  In Section 4 of this course you will cover these topics:
     Retail Design
     Visual Merchandising
  In Section 5 of this course you will cover these topics:
     Product Management In Non-Store Retailing
     International Aspect Of Product Management

E- Retailing Methods (RMT-388)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of E-Retailing
     E-Retailing In Practice
     Integration Of E-Retailing Into An Organization
  In Section 2 of this course you will cover these topics:
     Understanding And Communicating With The E-Consumer
     Information Search On The Web
     E-Store Design: Navigability, Interactivity And Web Atmospherics
  In Section 3 of this course you will cover these topics:
     E-Service
     Branding On The Web
  In Section 4 of this course you will cover these topics:
     E-Malls
     E-Retailing Models
  In Section 5 of this course you will cover these topics:
     M-Shopping
     Multi-Channel Success And The Future Of E-Retailing

Financial Management (FIN-497)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     An Introduction To Financial Management
     Understanding Financial Statements, Taxes, And Cash Flows
     Evaluating A Firm’S Financial Performance
     Financial Forecasting, Planning, And Budgeting
     The Time Value Of Money
  In Section 2 of this course you will cover these topics:
     Risk And Rates Of Return
     Valuation And Characteristics Of Bonds
     Stock Valuation
     Capital Budgeting Decision Criteria
     Cash Flows And Other Topics In Capital Budgeting
  In Section 3 of this course you will cover these topics:
     Capital Budgeting And Risk Analysis
     Cost Of Capital
     Managing For Shareholder Value
     Rising Capital In The Financial Markets
     Analysis And Impact Of Leverage
  In Section 4 of this course you will cover these topics:
     Planning The Firm’S Financial Mix
     Dividend Policy And Internal Financing
     Working-Capital Management And Short-Term Financing
     Cash And Marketable Securities Management
     Accounts Receivable And Inventory Management
  In Section 5 of this course you will cover these topics:
     Risk Management
     International Business Finance
     Corporate Restructuring: Combinations And Divestitures
     Term Loans And Leases

Strategic Retail Management (RMT-568)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     An Introduction To Retailing
     The Competitive Environment
     Building And Sustaining Relationships In Retailing
     Strategic Planning In Retailing
  In Section 2 of this course you will cover these topics:
     Retail Institutions By Ownership
     Retail Institutions By Store-Based Strategy Mix
     Web, Nonstore-Based, And Other Forms Of Nontraditional Retailin
     Identifying And Understanding Consumers
  In Section 3 of this course you will cover these topics:
     Trading-Area Analysis
     Site Selection
     Retail Organization And Human Resource Management
     Operations Management: Financial Dimensions
  In Section 4 of this course you will cover these topics:
     Operations Management: Operational Dimensions
     Developing Merchandise Plans
     Implementing Merchandise Plans
  In Section 5 of this course you will cover these topics:
     Pricing In Retailing
     Establishing And Maintaining A Retail Image
     Promotional Strategy
✖

Course Details

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